What This Statement Covers
Information Collection and Use
Latitude UK is the sole owner of the information collected on this site. We will not sell, share, rent or give any of this information to anyone else, except in the following instances:
1. The user has requested that we share his or her information in order to provide them with the service they wish to use, or the products they wish to order.
2. When we are required to do so by law.
Latitude UK collects information from our users in a variety of different ways for two reasons: to process customer orders and to provide our users with the best possible service. All information is collected in accordance with the Data Protection Act 1998. We will only hold your personal information for the duration necessary to allow us to provide the service you have requested or for any additional period as required by law.
We may use IP addresses to analyse trends, administer the site, track users movements and gather broad demographic information for aggregate use. IP addresses are not linked to presonally identifiable information. We also use our page counters to monitor movement across our site.